Therefore, to work successfully in the MICE sector, you must ensure that you: Post-COVID, health and safety protocols are paramount, especially when big groups of people come together for events or large meetings. [2] MICE events are usually centered on a theme or topic and are aimed at a professional, school, academic or trade organization or other special interest group. The event brought together suppliers and buyers and it was hoped to stimulate continued business so the industry will be ready to compete internationally when borders reopen. As you will imagine, Madrid and Barcelona are at the top of the ranking. MICE travel has been badly affected by the COVID-19 pandemic. Its an incredible growth rate that brought Spain to the Top 10 tourism market economies in the world, with China, Japan, Hong Kong, USA, France, Italy, India, Germany and United Kingdom. The operator works with a range of different suppliers including hotels and conference centres, corporate meeting planners, catering suppliers, accommodation providers, incentive houses and trade organisations. Company trips improve the work environment and help build a strong work team. In Spain, it generated 178 billion Euros in 2018, representing 14,6% of the countrys GDP. If your business is involved in providing the MICE industry with technology services, you will need to be up to date with knowledge of the IT market and what technological services are required to service the event/meeting. The United Kingdom and Germany are the biggest European markets. The globalised world in which we live, together with our current ecosystem where huge companies with an international presence emerge can make us think that business tourism is a recent phenomenon. Lesson Transcript. It specialises in all aspects of MICE as well as shopping tours and classic sightseeing tours. The country is one of the top global tourism destinations for sun and beach holidays and provides attractive propositions for year-round themed holidays. A few days in a resort, hotel or popular hospitality venue at your companys expense does wonders for employee loyalty. This study has been carried out on behalf of CBI by Acorn Tourism Consulting Limited. In conclusion, MICE business model thrive by keeping up to date with corporate and entrepreneur tendencies. Include a blog on your website and publish content that provides valuable information for your target audience: According to Ascend2, 72 percent of marketers say that creating relevant content was the most effective SEO tactic. You should consider purchasing the ISO 20121 if it is suitable for your business. Determining the Optimal Capacity for the MICE Industry in Las Vegas - UMass The role of MICE industry in tourism development - ResearchGate Innovative creativity is needed to design original event concepts, select the right venues and market effectively. A trend that is particularly popular among younger business travellers, online travel operator (OTA) Airbnb states that 15% of customers are booking for business travel. What is the "MICE tourism"? - Dextail Stands
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